Chief Marketing Officer/ Head of Marketing

The Chief Marketing Officer will be responsible for overseeing and managing inTouch’s marketing and communications.

Status:Permanent contract
Hours:Full time
Location:East Melbourne


inTouch Multicultural Centre Against Family Violence (inTouch) provides person-centred, integrated and culturally responsive family violence services to people from migrant and refugee communities across Victoria. We have assisted over 20,000 women and children experiencing family violence throughout our 39 years of operation, providing a holistic service that centres the experiences of victim-survivors in everything we do.

inTouch works across the family violence continuum, providing culturally informed early intervention, case management, programs for men who use violence, legal advice, crisis recovery and enhanced capacity-building across the sector and community. We are proud to provide high-level leadership and guidance to all levels of government with our evidence-based, victim-survivor informed advocacy and policy work.

We are a unique and vital service, with specialist expertise working with people of migrant and refugee
backgrounds. This is reflected in our workforce, which is comprised primarily of people who are migrants
and refugees themselves – the inTouch team is from over 20 different countries and communities globally.


This Executive Level leadership role includes developing and implementing marketing strategies,
conducting marketing research, overseeing advertising and promotional activities, and collaborating with
other departments to ensure cohesive branding and messaging in support of inTouch’s mission.


Establishing and Operationalising the Marketing Function

  • Formulate and execute a comprehensive marketing strategy and framework, inaugurating the marketing function within the organisation.
  • Develop foundational marketing processes, guidelines, and key performance indicators (KPIs) to
    ensure operational efficiency and effectiveness.
  • Collaborate with cross-functional teams to seamlessly integrate marketing into the broader
    organisational structure.
  • Select and implement requisite marketing tools and technologies to fortify the establishment and
    growth of the marketing function.

Storytelling for Corporate and Government Clients

  • Craft compelling narratives that effectively communicate the organisation’s impact, mission, and value proposition to corporate and government stakeholders.
  • Develop targeted communication strategies to engage corporate partners and government agencies.
  • Leverage storytelling to build meaningful connections and foster partnerships with corporate
    sponsors and government entities.

Brand Management

  • Develop and execute comprehensive brand strategies that align with the organisation’s mission and
  • Ensure consistent brand messaging and visual identity across all channels.
  • Monitor and measure brand performance and adjust strategies as needed.

Marketing Strategy

  • Develop and implement innovative marketing strategies to increase awareness, engagement, and
    support for our cause.
  • Collaborate with cross-functional teams to align marketing efforts with organisational goals.
  • Regularly analyse market trends and competitors to identify opportunities and challenges.

Website Management

  • Oversee the organisation’s website, ensuring it reflects inTouch’s mission and provides a user-friendly experience.
  • Implement SEO strategies to optimise website visibility and drive traffic.
  • Continuously evaluate and improve website performance.

Social Media Management

  • Develop and execute social media campaigns to enhance brand visibility and engagement.
  • Monitor social media trends, respond to audience interactions, and adapt strategies accordingly.
  • Leverage social media platforms for storytelling and advocacy.

Fundraising and Donations

  • Devise and implement fundraising campaigns to achieve revenue goals.
  • Cultivate and maintain relationships with donors, sponsors, and partners.
  • Utilise data-driven insights to optimise fundraising efforts.

Database Marketing

  • Oversee the organisation’s database, ensuring accuracy, security, and compliance with data
    protection regulations.
  • Implement targeted marketing campaigns based on audience segmentation and behavior analysis.
  • Utilise data to personalise communication and improve donor relationships.

Technology Hosting

  • Manage technology infrastructure, ensuring reliable hosting and security.
  • Collaborate with IT teams to implement and maintain cutting-edge marketing technologies.
  • Stay informed about industry trends to make informed technology decisions.

Contact Strategy

  • Develop and implement a comprehensive contact strategy for stakeholders, donors, and partners.
  • Ensure effective communication through various channels, including email, newsletters, and events.
  • Personalise communication strategies based on recipient preferences and behaviors.



  • Tertiary Qualifications in Marketing or related field, with sound digital marketing knowledge.
  • Proven experience in marketing leadership.
  • Strong strategic thinking and analytical skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Ability to manage multiple projects and priorities effectively.
  • Passion for social impact and a commitment to driving positive change.

Personable Attributes

  • Strong communication, analytical and interpersonal skills.
  • High ethical standards and alignment to inTouch values, acting with integrity and maintaining
  • Excellent stakeholder relationship building skills.
  • A change agent, with a commitment to continuous improvement and innovation.
  • Solutions-focused with a curious mind and a natural problem-solving ability.
  • Pro-active and accountable, leading with emotional intelligence and the ability to provide
    constructive feedback and have challenging discussions to support progress.
  • Highly organised, detail oriented and outcomes driven.


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